the brutal price of conformity

In my public talks, by far the strongest reaction I get from audiences is when I tell them their basic management style can be distilled down to these five words:

Do this, Don’t do that

A nervous, self-conscious giggle cuts right through the audience. And then suddenly, everyone becomes real solemn as one by one they begin to realize that it’s time for real change.

The “Do this, don’t do that” management style was devised over a century ago. It was designed for efficiency and control.

The only problem is it breeds conformity. Even if that’s not your intention.

And conformity, in turn, leads to mediocrity. Even if that’s not your intention.

At most companies, this problem runs far deeper than their executives realize. For example, employees are compensated and rewarded based on how well they follow the “Do this, don’t do that” party line.

The habit of “Do this, don’t do that” is so ingrained into the corporate mindset that even when a company says they emphasize judgment and ambiguity and context (not control), they create huge “Do this, don’t do that” documents that suppress judgment, ambiguity and context.

Leaders spend less time leading and more time trying to catch those not following the line.

The only innovation that comes from such organizations is new ways to measure and monitor and implement conformity.

And all their management initiatives are little more than attempts to compensate for all the problems and challenges created by their antiquated strategy.

Why prolong the inevitable? Why not just stay home?

Aman Motwane



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