This cartoon is my homage to Marc Benioff, the founder of salesforce.com:
In his book, “Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company — and Revolutionized an Industry,” Marc describes his PR strategy to get salesforce.com off the ground (Interestingly, his strategy was his homage to Larry Ellison and Oracle):
In an effort to further raise the consciousness about our war against software, I created a provocative advertisement with a fighter jet shooting a biplane. The fighter jet represented our company, which was built on the most advanced technology and was a vast improvement on anything that came before it. The biplane was a metaphor for the software industry: obsolete and ill-suited for its task.
The analogy is right on-the-money for Skills2.0.
In my cartoon, the biplane is a metaphor for the obsolete way in which we still do business today. We’re still being spoon-fed with lists, rules, laws, scripts, techniques, processes and methods. This only makes us mentally lazy. It gives us an excuse to not think. Which suppresses productivity, innovation and performance. And prepares us for ordinariness and obsolescence. No wonder so many businesses are in a tailspin today.
The new world of business demands that we learn, above all else, to be alert and perceptive. The fighter jet represents this next and necessary level in learning — a vast improvement on anything that came before it.
Yes, it’s time to revolutionize the industry. It’s time for Skills2.0.
Aman
(Aman Motwane)
